Switch on Sunshine Pitch
TTL | social | interactive | OOH | digital | influencer | CSR
We wrote a rap.
True, we were the lead creative team on a huge network TTL brand pitch for Lipton tea. Yes, our Social Business Idea 'Switch on Sunshine' re-positioned the brand. Of course, we were proud of the gamification, real time apps, Parties with a Purpose and our Influencer-based Solar Panel.
But, instead of your bog standard manifesto shtick, we filmed UK Grime artist Luther. Rap artists, us. Mark can retire from copywriting now. As he should, talking about himself in the third person.