DO YOU LEICA WHAT WE DID WITH THE PHONE?
P9 global social launch
social | partnership | influencer | content | digital
After a TTL global pitch, we won the Social, Digital and Influencer / Advocacy work, launching the P9 with a huge, global programme.
With industry-first Leica creds, a Henry Cavill tweet kicked off the dual lens ’#OO’ Instagram activity. Someone called Scarlett Johannsen also chipped in.
Reaching out to the photography community through National Geographic and EyeEm partnerships, there was also a sumptuous coffee table book, unique Leica-style flight case – and Burberry leather pouch and photography exhibition. Plus an Unboxing video, viewed by millions, and numerous posts, GIFs and content videos.
Our personal favourite, though, was an innovative Uber 'Pay by Photo', promotion. (And for once, innovative meant innovative). Better the snap, cheaper the fare.