JUST THE TICKET
digital | ambient | data
These were spec activation ideas aimed at personally communicating with Nike's enthusiastic running community. The aim was to showcase the technology available through Nike+ RFiD.
Our concepts included live, personalised race-side leaderboards for road racers; interactive in-store stations / floors; technology-based orienteering events and, our favourite, integrated speed cameras along popular urban running routes, issuing instant speeding tickets.