JUST THE TICKET

NIKE+
RFiD exploration

digital | ambient | data

These were spec activation ideas aimed at personally communicating with Nike's enthusiastic running community. The aim was to showcase the technology available through Nike+ RFiD.

Our concepts included live, personalised race-side leaderboards for road racers; interactive in-store stations / floors; technology-based orienteering events and, our favourite, integrated speed cameras along popular urban running routes, issuing instant speeding tickets.







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Mark

Stuart