THAT MOMENT WHEN…
Alexa triumphs the day. That was the idea for our global TVC spots for Amazon Echo’s ‘Moments’. They’re slice of life scenarios, vignettes based on universal truths and insights and, hopefully, infused with charm and humour. Or rather 'humor; we worked directly with the Seattle Head Office (we also did TVCs for the Spot launch).
Working on these campaigns gave us great insights into the evolving field of audio technology, at the market leader. What seems on screen to be a simple “Alexa…” voice command was often the result of us collaborating with tech / R&D departments, exploring new capabilities, and finding creative new ways to showcase functionality. That said, we’ve both now uttered, and heard, ‘Alexa’ enough times to last several lifetimes.