THAT MOMENT WHEN…
Alexa always triumphs the day. That's the idea behind our global TV and Online spots for Amazon’s Echo Moments campaign. Each Moment is a slice of life scenario, a vignette based on universal truths and insights and, hopefully, infused with charm and humour. (Or rather 'humor; we worked directly with the Seattle Head Office).
Each of our spots was 10 or 15 seconds and screened in pods of 2 or 3, depending on each market’s individual demands. Besides concepting and scripting, we considerably evolved the overall art direction, with a split screen that built familiarity with the product and its role. We also solved some challenging inter-market problems with the simple introduction of a US-European family for this particular campaign.