THAT MOMENT WHEN…
Alexa triumphs the day, in our global TV and Online spots for Amazon’s Echo Moments campaign. Each Moment is a slice of life scenario, one based on universal truths and insights and infused with charm and humour (hopefully).
Each spot was 10 or 15 seconds and screened in pods of 2 or 3, depending on each market’s individual demands. We evolved the art direction, with a split screen that built familiarity with the product and its role. We also introduced a US-European family across the campaign, a simple and effective solution to some differences between some global markets.