TWO FACED FOOTBALLERS
HUAWEI X ARSENAL
digital | social | film | pitchside | print
For our Huawei P9 Arsenal partnership promotion, we tapped into the craze for Face Swapping with a neat social campaign.
Our film, featuring first team stars past and present, appeared on social media, pre-rolls and even stadium Jumbotron screens. There were also pitch side animated boards, (Seen on Match of the Day), .com splash pages, banners and social posts. While on shoot day, Arsenal legend (It's Only) Ray Parlour did a Snapchat Takeover. Playful matchday programme ads had fans Face Swapping with their favourite players, sharing socially and 'featuring' in the programme themselves.