TONIGHT ON MATCH OF THE DAY...
Live Like The Captain
social | content | experiential | live event | PR | influencer
Directing short form films of famous ex-footballers pulling pints in the morning, editing these on the fly, seeding them, then social listening for the online buzz surrounding them: all pre-kick off. That was FA Cup Final Day 2014 for us.
Media coverage was amazing – John Motson even arrrrr’d when he saw ‘Bully Arsenal’ wearing our pirate hat. There’s our global pitch-winning Influencer, Owned, Paid and Earned media strategy to mention, of course. But Motty arrrrr’d live on air, on Cup Final Day, when he saw our hat. To quote a certain fellow broadcaster, back of the net!