WHERE YOUR LICENCE FEE WENT
The Next Level
Digital | press | AR
This was a highly targeted, ambitious one-off campaign. We wanted users to experience iPlayer's new online functionality: sharing content and recommendations, uncovering new programming, and advances in saving capabilities.
Using esoteric assets from the ATL, we created a highly developed AR campaign with several engaging experiences. These included Rufus Hound sharing interacting ‘live’ with users, plus challenging, bespoke tech that streamed live programming.