DRIVING OURSELVES UP THE WALL
RCZ Capture the Thrill
DOOH | digital | interactive | OOH | print
This national campaign to re-launch the sporty RCZ received considerable industry coverage. With good reason. For their biggest ever Digital Outdoor spend, Peugeot wanted impact, with a media buy that was a tick box of all the UK's most high profile, innovative digital locations.
The car had attitude, so we went mean and moody. More subtly, this attitude also surfaced when we flaunted, sorry ‘challenged’, ASA regulations about showing speed in automotive advertising.