Mixing street and freestyle football, adidas Tango League unearths global stars of the future. After a year of national heats, the best of the best gathered to compete over three days, culminating in the Champions League final. Immaculate skills were a given, but players had to also kick it on social media, with game that was shareable, cool and original.
We came up with a format and range of urban challenges where football brilliance met social traction. Our challenges gave each player original, shareable football content: projecting moving targets on to an interactive wall, firing a ball cannon to test control and, our money shot, a bin challenge from the roof of the O2, hosted by the legendary Sean Garnier.