SOME PEOPLE ARE ON THE PITCH...
Global TTL Messi sponsorship pitch
TVC | social | partnership | OOH | digital
If we’re all honest with ourselves, most of us are 7s. Even with our A Game. So, imagine one day landing a 10? Well, we did. The definitive Number 10. Some Carlos Kickabout called Lionel Messi.
Working directly into the Havas WW Global ECD, we were the lead team for a successful network pitch for a continental 360 brand campaign (TV, print, digital & social).
However, we learnt a painful lesson: this being football, there was a contentious last minute decision.
Our pitch winning creative idea - All Forward – had Messi mobilising the next generation of skilled and motivated youngsters… and that idea was then produced by Havas Dubai. Our scripts, our ideas…. still no World Cup: one thing in common with Messi then.