HERE COMES THE HOT STEPPA
NFC | digital
The lifts at our agency were forever broken. Taking the stairs was a chore, until we gamified the experience. Our agency initiative, 'EHS FloorD', used NFC and innovative HTML5 technologies to register every step taken, by everyone in the building.
The installation proved to be extremely popular. It also received widespread press, including coverage in Digital Buzz, Creativity, Campaign, The Drum, and The Metro.