Money was no object launching the prestigious Huawei Watch to an exclusive Berlin crowd. Our concept, Heart of the Moment, was a product-based challenge for the Big Night. Working with PS Live, we reached both the Huafans flown out there while also having wider social impact.
The idea was simple: how high could a DJ drive the collective heart rate? BPM tracking measured this on the watch-wearing crowd and, with world-famous DJs Digitalism getting hearts thumping, the rising figure was projected live for all to see. While one lucky follower, having guessed the maximum beat through our social campaign, won the watch.