TO INFINITY AND BEYOND

SAMSUNG
Galaxy S8 Infinity Room

experiential | social | content

An experiential activation for the global ‘Unbox Your Phone’ campaign. Unbox, because the Samsung S8 phone has a unique bezel-less edge. What’s on screen looks seamless, infinite. This aesthetic inspired our Infinite Rooms.

Two sea containers travelled the country. Outside was simple branding, no clue to what was within. Step inside and our Infinity Room dazzled you. Mirrors on walls, floors and ceiling meant the 100-bulb light show seemed 10 times as many bulbs… A stunning visual effect. Which, of course, meant a stunning social media photo opportunity.







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