GIVING ORAL HEALTH A BOOST

SENSODYNE PRONAMEL
Mineral Boost

TVC | social | digital | OOH | print

No recommended by doctors, no now here’s the science bit. Our strategy for the launch of Pronamel Mineral Boost defied normal toothcare tropes. Instead, we went for a wellbeing aesthetic that broke new ground and stood out in the sector: beauty pack-shots, a lifestyle look and feel, minerals and crystals…

Concepting and creatively directing the entire global toolkit was a huge challenge. From Covid restricted TVC shoots right through to social posts, extensive CGI to OOH and print, we did it all. The level of production and volume of assets was immense. All delivered across an incredible number of global markets.