THE HALO EFFECT

BT
Halo product launch

DM | film | social | digital

Halo was BT’s first product to launch after their huge rebrand. Our brief was to educate the UK public about what exactly Halo was.

‘Halo Is’ did exactly that. We created tech-driven DM that used QR, AR and authentic online video that illuminated people about new, improved offerings. Implicitly, this also brought to life BT’s wider brand repositioning as a tech company, and not just a service provider.