IN DA ZONE

DAZN
Global platform roll out

TVC | OOH | digital | print | social

DAZN is the Netflix of sports marketing. A live streaming service that gets straight to the heart of sport. And DAZN’s new platform, Raw Sport, captures this attitude. It’s a gritty, authentic antidote to the epic, glossy work more typical to the world of sports.

DAZN stood apart, with a deliberately unpolished aesthetic. Visuals were bold and brash. Edits were sharp, shots more unusual. And SFX, done at 750mph studios, were harsh and brutal. This brought viewers closer to the action, delivering on the brand promise of feeling like ‘contenders not spectators’.