LOVES, NOT LIKES

FIFA
Instagram Playbook

film | social | animation

Make it about football, not just footballers. That was our brief to ourselves in this, a more consultative project to make the FIFA Instagram feed appeal to a younger audience. While also informing them of FIFA’s role at the heart, and history, of the world’s favourite sport.

#MotivationMondays, #FanThursday, #FeelGoodFriday, #StadiumSaturday and #SundaySkills were some of the new content streams. We also updated FIFA’s output on Instagram Stories, where we ransacked an unbelievable archive to create fun content that still managed to inform and illuminate. Many were organically shared by iconic footballers, including Marta & Roberto Carlos.