ARTITUDE
NIKE / FOOTLOCKER
Tn1 The Immortal
shopper | print | OOH
A European-wide campaign to launch a new Tuned colourway. Here, the art direction nailed the attitude we wanted. Stand out retail and fly posters showed characters in historical oil paintings, each exuding the street ‘tude of everyday Tuned wearers. A timeless shoe design, one that spans history. Iconic. Legendary. Tuned.