WE SEE YOU ANTWERP

SPECSAVERS
Multi-channel brand retail launch

film | print | social | digital | experiential | retail

Belgium was selected as an entirely new market, with no brand recognition, to use as a test bed for new commercial and retail concepts. So a launch campaign with bold messaging and arresting art direction was needed to announce the arrival of three new stores (a local high street, shopping mall and high-end retail district) and help establish the brand and its offering.

A contemporary, modular look and feel (inspired by urban trends in flyposter style advertising) was created alongside messaging that made clear that Specsavers has something for everyone - 'For Eyes Like Yours, Antwerp.' This modular system allowed for various combinations of models, product and messaging to flex and adapt across a multitude of media. A strong use of brand pallet in the design and styling continued through to the vibrant new store interiors which featured state of the art interactive retail formats.

Also, a large scale live activation created loads of buzz on the street and online. Engaging a team of lifestyle influencers to make a huge success of the event and continue the awareness with follow-up activity and offers.