A MOST BEAUTIFUL TABLEAU

TABLEAU
Tableau It campaign

TVC | social | digital | OOH | print

Tableau are quirky outliers in the data analytics sector. They’re an anti-Microsoft, challenger brand. And proud of it. They wanted a global platform idea that reflected their personality. Tableau It did precisely that, with a standout visual aesthetic and slightly off kilter tone of voice.

Creatively we tapped into the product truth that Tableau is transformative. Comms captured this, pivoting around moments when Tableau kicks in. One minute meetings and presentations are boring, the next everything is beautiful. Dull becomes dynamic; vanilla vivacious. In a world where eyes might glaze over at the word ‘data’, our approach stood out a mile.