FINELY TUNED

NIKE / FOOTLOCKER
TunedX launch

shopper | social | interactive | OOH | digital

A pan-European 10th anniversary retail launch (500+ stores) for Nike's Air Max Tuned 10 footwear and apparel. For Foot Locker, this was huge.

We went for it. Online advertising and an FWA-winning footlocker.eu web presence. Seeding on social & forums, to tap into a loyal following. Ambient fly posters (that we created), reverse graffiti, digital interactive screens, floors, flyers, window displays and even staff clothing.