RAISING THE BAR

BT GLOBAL
Security campaign

social | digital | OOH | print

Before we began on BT Global, their comms consisted of stock office photography and suited employees. Accompanied by a thrusting B2B headline, of course. Three campaigns in, everything had changed. We’d established enough trust to be engaging world-famous graphic artist Noma Bar for the cyber-security campaign, See Further.

We knew the typical, cyber-scaremongering approach wouldn’t wash. Our discerning, C-suite audience were bored of hearing the ‘frightening stats’. So we appealed to their intelligence and wit. And incredible click-through rates proved we were right to. In turn, this inspired an excited client to help us find a way round anti-advertising restrictions and broadcast across London, from the iconic BT Tower, on #ComputerSecurityDay.