SNAP TO IT, KOBE

NIKE
Mamba Mentality Tour Snapchat Takeover

ambient | print | social | digital

Kobe Bryant meet Snapchat. Then meet your young European fans. We went with the perfect platform to debunk the myth of him being an aloof, superstar NBA persona. Here, Kobe got close (and yes, we are busting first name action there). When his Mamba Mentality Tour hit Amsterdam, Milan and Paris it was, well, a slam dunk.

We sold in two Snapchat routes. Inside Mamba’s Mind, for intimate straight-to-camera moments. And Kobe’s Bucket List, a more off the beaten track exploration of European Mamba Mentality: Francesco Totti, streetwear designers, iconic courts and local legends…