WHO ARE YA? WHO ARE YA?

UEFA CHAMPIONS LEAGUE
Creative platform pitch

print | social | digital | influencer | film

Pitching for the UEFA Champions League, we wanted to widen appeal beyond football, creating desire among ‘big event’ fans. Position games as cultural events. Think Lakers v Knicks’ front row, but football. The crowd’s a who’s who, every minute is must see.

Why? Because this is where Destiny is Done. Something no one wants to miss. We amplified this FOMO feeling through market-specific influencers from beyond football, setting geo-located games and challenges on social that proved I was there.