PROPER FOOTBALL MAN, YOUR DAYS ARE NUMBERED
FIFA WOMEN'S WORLD CUP DAILY SHOW
The COPA90 Modern Football Fan 2.0 is an elusive, almost-impossible-to-engage phenomenon. They don’t do traditional broadcast but, for the Women’s World Cup, FIFA wanted their eyeballs. So we produced a daily show from France, all on a native platform, Youtube.
Fans’ eye views, guerilla reportage, an off-the-cuff presenting style, a vibrant creator network… there was plenty to inspire us from COPA90. But all this had to balance with FIFA’s strong, and strict, global brand. Our Women’s World Cup Daily did this, staying true to both FIFA as a brand and the COPA90 'how football feels' aesthetic.